Channel Strategy Development
Create clear strategies and go-to-market plans that drive partner engagement and revenue.
Strategy. Relationships. Results.
Building Channel Success Together
I help technology companies build, optimize, and accelerate indirect sales channels that drive profitable growth.
Channel StrategyAlign. Focus. Grow.
Partner DevelopmentRecruit. Enable. Retain.
Sales PerformanceOptimize. Accelerate. Win.
How I Help
Solutions That Drive Channel Growth
From strategy to execution, I work alongside your team to build strong partnerships, streamline processes, and deliver measurable results.
View All Services ›Partner Recruitment & Enablement
Attract the right partners and give them the tools, training, and support to succeed.
Channel Performance Optimization
Improve partner productivity, pipeline, and profitability through proven frameworks and programs.
Proven Impact
👥
25+
Years of Channel
Leadership
Leadership
📈
100+
Partners Recruited
& Activated
& Activated
🤝
$1M+
Pipeline Built
Through Partners
Through Partners
🌐
Global
Security & Cloud
Experience
Experience
Career Highlights
Experience & Impact
Present
Independent Channel Marketing and Sales Consultant
Advises technology startups on North American indirect channel strategy, partner recruitment, marketing strategy, and program rollout.
2016–2018
Quest Software
Grew channel presence in data protection, endpoint management, and platform migration.
2014–2016
SMS Passcode Corp.
Created indirect channel strategy, exceeded $1M quota, and drove 50%+ quarter-over-quarter channel revenue growth.
2011–2012
Blue Coat Systems
Recruited 20+ MSSPs for SaaS security solutions.
2009–2011
GoGrid
Launched IaaS startup into indirect channels and negotiated an early Ingram Micro cloud services distribution agreement.
Let’s Build What’s Next.
If you're ready to strengthen your channel and drive sustainable growth, let's start the conversation.
✉ Schedule a Call
☏ 925.680.1883✉ reidcooper@sbcglobal.netin linkedin.com/in/reidcooper